The article below appeared recently in BtoB Media Business: The Magazine for Publishing Professionals. In the weeks since it appeared, I have added some frequent flyer miles with a trip to Hong Kong and Sydney, Australia to meet with our clients. CEOs of global companies need to regularly travel to better understand how they can best serve their client base. In Hong Kong, Daniel Enskat, Strategic Insight's Head of Global Consulting, and I hosted our 2nd Annual Asia CEO Thought Leader Roundtable over a dinner at the Mandarin Oriental. We also introduced Rosie Halfhead to our clients. Rosie was recently with SWIFT and is now a Senior Advisor to Strategic Insight and The Trade.
In Sydney we held our first Chief Investment Officer Summit, CIOS. Kip McDaniel, Editor-in-Chief of aiCIO, moderated and was joined by Paula Vasan, Managing Editor of aiCIO, and Simon Solomon, founder of Plan for Life, a Asset International company, based in Melbourne, who also moderated a panel.
Our business continues to expand in the Asia/Pacific region, and as we look out into the next several years, it is clear that we will have very significant growth in this dynamic region.
As I write this introduction, I am recovering (yes, it is very early on Sunday morning) from a slight bit of jetlag and looking forward to spending Thanksgiving in Boston with my family. Mary Claire and I will also be celebrating our 40th Wedding Anniversary next Sunday!
Happy Thanksgiving 2011!
Endnote: Building a Global Information Services Company
As I was planning to leave Reed Elsevier's Reed Business Information division in January of 2007, I was looking forward to building an integrated professional information services company with a strong, single market focus. After having met with many other private equity teams, I decided to partner with Austin Ventures' Growth Equity team. I felt that my vision was most closely aligned with that of the Austin partners and I found their CEO-in-Residence program to be an excellent support system for our common goal. I also understood that securing the capital commitment and support from Austin Ventures was just the first step in a process that would be at least a 5-year commitment. You need to choose your partner carefully to insure a successful outcome. Both parties need to take the time to make certain that this is a partnership that will endure.
In March of 2007 we established a holding company, Case Interactive Media, opened an office and began the search process for a platform company. We looked at potential companies to acquire in the following verticals:
- Information Technology
- Institutional Finance & Legal
- Energy
- Healthcare
- Marketing Services
Together with the Austin Ventures team, we built market maps for each vertical and then began a round of calls with investment bankers to determine what companies might be coming to market over the next 6 to 12 months. In the early spring of 2008, we narrowed our focus to Institutional Finance & Legal. This was during the time that Bear Stearns was under severe pressure and was eventually bailed out by an arranged marriage with JP Morgan Chase. As we moved into spring and summer the crisis accelerated, and with the bankruptcy filing of Lehman Brothers the credit markets became entirely frozen. It was clear that we were about to embark on a contrary bet with the sector we selected.
We began the acquisition process in earnest with Asset International's founders and their financial backers. We found their brands, Plan Sponsor and Plan Adviser, to be demographically attractive with their focus on the retirement part of the market. We also saw the opportunity to move much more quickly on the digital front with additional capital. Whlie they were headquartered in Stamford, Connecticut, one of their core brands, Global Custodian, was based in London, which met our criteria of building out our platform around the two large global money centers, New York and London. We also found their conference and event business and infrastructure to be attractive. Asset International's founder Charlie Ruffel was also a well-recognized personality in the industry, as the company had been in business for 20 years. We closed the transaction in late December of 2008 and invited Charlie to join our board of directors. While the first quarter of 2009 was one of the worst quarters in recent memory, we set about building our company for the long term. We adopted the Asset International brand for our operating company and started to look for additional acquisitions.
Later that spring we completed the acquisition of The Trade from John Lee, a truly entrepreneurial publisher. The Trade is based in London and had a focus on Europe and the Asia/Pacific region. The business has more than doubled in size over the past two years and we are preparing to launch Philanthropy Management early in 2012 with a team based both in London and New York. We will also be bringing The Trade into the U.S. market in 2012.
We always wanted a balance between assets that were marketing vehicles and data and analytics products, as well. In the spring of 2009 we began the acquisition process of Strategic Insight, a company that had serviced the mutual fund industry for more than 20 years with business intelligence analytics and advisory services. While one founder, Joel Rosenthal, retired, the other two, Avi Nachmany and Phil Herzog, joined us after the acquisition. We used our strong capital base to open a London office, followed by one in Hong Kong. We expanded their global footprint with the acquisition of Plan for Life in Melbourne, Australia in January of this year. Today more than 50 percent of our business is data and analytics.
We remain focused on global growth, both organically and through additional acquisitions.