About Asset International




Founded in 2009, Asset International (AI) provides critical data, business intelligence, and information services to the global investment management industry. AI delivers proprietary data and analytics, as well as marketing solutions that target global asset managers. The Company’s client base includes over 500 of the most prominent names in the asset management industry, representing more than $20 trillion of global AUM. Its recognized data products include the Strategic Insight database, Simfund Mutual Fund, Investor Economics, and Plan for Life. AI’s portfolio of marketing solutions includes brands such as PLANSPONSOR, PLANADVISER, Chief Investment Officer, Global Custodian, and The Trade.

Key initiatives in growing the business include:

  • Expanding the traditionally US-centric businesses into Europe and Asia
  • Adding new information products, tools, and services to further drive organic growth. . 
  • Looking for additional subscription-based information/tools acquisitions in the finance vertical with EBITDA between $1M and $10M

The CEO, Jim Casella, former CEO of Reed Business Information US and former COO of IDG, brings a wealth of experience in growing media and data businesses, expanding globally, and transitioning from traditional to new business models. The company, based in New York with offices in London, Stamford, CT, Hong Kong, Melbourne, Australia, Boston, Toronto and soon, the San Francisco Bay Area, is backed by Genstar Capital.