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ai5000 Team

FOUNDER & DIRECTOR

Charles A. Ruffel

Charlie Ruffel is the director and founder of Asset International, the parent company of PLANSPONSOR Magazine, PLANSPONSOR.com, the PLANSPONSOR Institute and Global Custodian Magazine. Charlie is an authority on global pension issues. He previously held posts at Institutional Investor and McCann-Erickson. He holds Masters degrees from Cambridge University and Columbia University.

EDITOR-IN-CHIEF

Kip McDaniel

Kip McDaniel, Editor-in-Chief of ai5000, is pleased to announce that his spelling abilities are improving at a rapid pace. Two errors were found within the 35,000 words of the first edition of ai5000; he promises to improve on this number in this second edition. This policy of attempting "zero defects" impresses his superiors and infuriates his interns.

CREATIVE DIRECTOR

SooJin Chun Buzelli

SooJin Buzelli is Senior Vice President, Design & Production. SooJin has been art directing and designing magazines for more than 12 years. She implemented a new vision for the design of PLANSPONSOR magazine, and translated that success into the art direction of many Asset International's products, including PLANADVISER and Global Custodian magazines and the newest Asset International brand, ai5000™.

CHIEF TECHNOLOGY OFFICER

Jane Aboyoun

Jane Aboyoun is Senior Vice President, Chief Technology Officer and is responsible for developing, creating and utilizing technology innovation effectively in support of Asset International's business operations. Aboyoun has more than 20 years of successful management experience as global CIO in support of industry-leading media and online brands with organizations such as Bertelsmann Media, Reed Elsevier PLC, and Monster.com.

ai5000 Magazine

Protect. Perform. Provide.

What is happening at the Wake Forest endowment also is happening in Boston, New Haven, Palo Alto, and Philadelphia and Ithaca. The age of the outsized and leveraged endowment return is over. Instead, Wake Forest’s Jim Dunn’s ethos will be echoed around the endowment space: protect, perform, provide. Ignoring the raison d’être of university capital—to, in times both good and bad, provide enough money to build the school’s hard and soft assets—will no longer be acceptable. Building walls between endowment investment professionals and university faculty will no longer suffice. What will suffice—be required, even—is a return to basics. Jim Dunn surely is. Others would be well advised to follow.

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